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For Sale By Owner - Should I Sell My Home Myself?

It's a question thousands of homeowners ask themselves every year.  If your one of them, in Orange, Milford, Woodbridge or Bethany, you have some difficult decisions awaiting you.  Selling your home can be a long and complex process, so it's important to think about all the potential implications - both positive and negative before choosing to go it alone. To help you make the decision that's right for you, below is a list of some of the duties and responsibilites you would face as an independent home seller.

Pricing Your Home 

  • Your first resposibility as an independent home seller is assigning your home an accurate value, meaning the highest price a ready, willing and able buyer will pay.
  • As part of the decision, you need to consider comparable properties in your area, current maket conditions, as well as the cost of financing and its avaliability.
  • Remember that your listing should be in line with comparable properties and market trends - you don't want your home to linger on the market or sell for a lower price than you might have otherwise received.
  • You should remember that "For Sale by Owner" typically attracts bargain hunters who may expect you to lower your price since they too are looking to save money on REALTOR commissions.

Marketing Your Home

Independent home sellers must also market their properties to the public.  That means:

  • Putting up signage that is consistent with local ordinances
  • Developing and paying for display and classified ads in your local newspapers
  • Holding open houses
  • Working to ensure your home gets good word-of-mouth exposure among your friends, neighbors and community organization

Showing Your Home

  • As an independent home seller, you would be responsible for all showings of your home.
  • With that in mind, always encourage prospects to make an appointment, and descourage drop-ins.
  • Work to screen the "buyers" from the "lookers" - curiosity-seekers are common at "For Sale by Owner" homes.
  • You should also pre-qualify potential buyers to ensure they can afford to buy your home.
  • When the time comes to negotiate, you'll need to be prepared and informed.
  • Try to resolve any doubts your buyers might have, work to keep their interest high and make a final agreement as quickly and efficiently as possible.
  • Once an offer is made, agree on the price and terms, respond to objections and try to be responsive and flexible to legitimate concerns.

Drawing Up the Contract

  • Every independent home seller should have an attorney or other qualified individual to preside over all agreements.
  • That individual will draw up the contract and manage the sale proceedings and closing.  He or she might also help you set the closing date and time.
  • You should be sure to include a list of items you want written in to the contract, including diswasher, etc.) or items excluded in the sale.
  • Also remember that as the seller, you are obligated by law to desclose any material defects in your property to the purchaser.

Factors Affecting Your
Asking Price

  • How quickly you need to sell
  • The amount of competition in your price category and area
  • The availability, flexibility and affordability of financing
  • The sale prices of similar homes sold in your area during the past six months to one year

Factors That Should Not Affect Your Asking Price

  • The original cost of the property - price is determined by today's market
  • Any investments you've made in improvements
  • The cost to build your home today
  • Emotional attachment
  • The opinions of friends and neighbors

Problems That Can Arise From Overpricing

  • You might help sell similar homes that are priced lower
  • Your home may stay on the market longer
  • You could lose market interest and qualified buyers
  • You might create a negative impression of the property
  • You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs
  • You may have to accept less money
  • A potential buyer may face appraisal and financing problems as a result of the inflated price

 

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